What Is Sales Engineer
It is said that the most intelligent salesman is one who sells anti-theft doors to beggars, hair essence to monks, combs to bald men, and lamp cannons to the blind. People who hold this view believe that the so-called sales, is to sell things, that is, the central problem of sales, is to sell goods, make a profit. This understanding, the product to sell out as the sole goal of marketing. We say that this is not the right concept to guide sales, because a salesman cannot win sales success by deceiving customers into buying products they do not need. The goal of marketing is twofold, both to sell the product, and must meet the needs of customers. Because, selling activities not only involve salesman, and involves customers, selling is the unity of selling and buying. A salesman can't sell his product without customers buying it. Marketing process, the first is the process of customers to buy products, followed by the salesman to sell products. The so-called buying and selling, buy...